LG 50UP77006LB (2021) LED HDR 4K Ultra HD Smart TV, 50 inch with Freeview Play/Freesat HD, Dark Iron Grey

Enjoy dazzling 4K HDR picture vibrancy with LG's UP77 TV. Driven by the brand's Quad Core processor 4K for enhanced Ultra HD visuals, it also features AI sound for a cinematic and immersive experience, whatever you're watching. Use LG's award-winning webOS smart platform to stream shows from such apps as Netflix and Prime Video*, and you can interact by voice with both the Google Assistant and Alexa built in.

4K UHD resolution with HDR
This screen has four times the number of pixels than Full HD TVs, delivering stunning realism, natural motion and incredible detail. High Dynamic Range expands light, dark, and every colour in between for a picture that's closer to real life. This set supports multiple HDR formats including HDR10 & HLG.

Quad Core processer 4K
LG's processor enhances every image and removes noise, creating even more lavish colours and deeper contrast.

Cinematic viewing
HDR and FILMMAKER mode turns any room into a cinema, adding depth and richness, just as the director intended.

AI Sound
LG's AI sound puts you right at the centre of the action, creating an absorbing atmosphere in any room, so you get fully immersed in whatever you're watching.

webOS smart platform
LG's award-winning webOS platform revolutionises how you experience your entertainment. With quick and easy content discovery and switching, there's more entertainment available than ever before. You can stream from all the most popular services like Netflix, NOW TV, Prime Video, Disney+, Twitch, and more.*

Voice control & smart compatibility
This TV has the Google Assistant and Alexa built in, so you can get answers to questions while you're watching TV, and control compatible smart home devices.

Freeview Play
Freeview Play combines catch-up TV, on-demand services and live television, so watching what you want, when you want, is now easier than ever. It's free from subscription and is compatible with existing broadband services too. Services such as BBC iPlayer, ITV Hub, All 4 and My5 are also available without having to open specific applications. This gives effortless scroll back so you never miss a second of your favourite shows.

Sleek design with Dual Pole stand
The design of this TV is beautifully sleek and slim, supported by a dual pole stand.

Perfect partners
With TVs getting slimmer and built-in speakers getting smaller, choosing the right sound system is more important than ever. Soundbars enhance your TV's sound quality and add that extra audio punch to all your movies, games and TV programmes. More affordable and easier to set up than a full size speaker system, they don't compromise on quality either.
Take a look at our full range of soundbars.

Don't forget...
If you want to connect your TV to a blu-ray player, games console, soundbar or soundbase then you'll need a HDMI cable.
View our collection of cables & connections

And if you’re looking to elevate your viewing experience with cable management, then why not take a look at our wall mounts and TV stands.

*Some services may require subscription (sold separately)

A Smart TV is a platform that can run 3rd party Apps. 3rd party content providers may remove Apps from the Smart TV platform or stop supporting them at any time, and we cannot guarantee an App's availability. When new Smart TV products are launched, there may also be a delay before certain Apps become available. Availability of Apps is not included within the terms of the manufacturer's warranty, or the John Lewis 2-year Guarantee for audio visual products, or the 5-year Guarantee for TVs.

Delivery information: If you buy a soundbar or DVD/Blu-ray player along with this TV, please note that they'll be delivered separately.